FOCUS: SaaS Connecting Homeowners/Contractors for Electrification

OVERVIEW: At QuitCarbon, we help homeowners gain the confidence and wherewithal they need to electrify their homes - and we help contractors grow their businesses by being part of the clean energy transition. We combine data and software with partnerships and purpose to drive amazing results. Our initial automated planning + managed marketplace + trusted advisor offering is available in the SF Bay Area and has been growing fast since we launched in mid-2022.

Our client’s homes are safer, more economical, and more comfortable - and our contractor partners love the high-margin sales we help them make. We reduce carbon and methane pollution, grow local small businesses, all while creating what will be a huge business. Reducing greenhouse gas pollution from our homes is vitally important to avoiding the worst of the climate crisis. Getting homes upgraded to clean and safe appliances like heat pumps and induction stoves requires that homeowners buy electrification retrofit projects from contractors.

QuitCarbon’s free software-powered planning service gets homeowners excited to buy from the contractors we introduce them to - and contractors are more efficient at making sales when QuitCarbon is involved. We solve the trust gap that has traditionally existed between homeowners and contractors - while simultaneously ensuring that homeowners get the best, most economical electrification upgrades. We can do all this, at scale, because we are experts at building sophisticated software with massive databases, and accelerating our impact with the right partnerships, programs, and go-to-market activities.

QuitCarbon is deeply motivated by the necessity to move quickly, and have a huge impact, to respond to the climate crisis. We are also inspired by the fact that our approach builds up the small business contractors that we work with, enabling them to grow their workforces and bring economic benefits to their local communities.

Finally, we know our approach will be vitally important to many low-moderate homeowners as they electrify - they are most burdened by energy costs, and are least able to afford the typical complexity of upgrading their home’s systems, dealing with rebate and incentive programs, and finding trustworthy contractors. Our secret sauce is our combination of sophisticated technology and an ever-growing data moat with our “trust-centric” approach in which we seek first to gain the confidence and trust of the homeowners and contractors we serve.

Adding a little humanity into our process makes all the difference, and we’ve figured out how to combine technology with process to profitably scale and accelerate residential electrification retrofits. And one more thing; we bring our service/technology to market in close partnerships with non-profits, community groups, government agencies, utilities, and other stakeholders who have goals around carbon reduction, energy efficiency, and energy justice. These collaborations, combined with state-of-the-art traditional marketing methods, ensure we reach and serve the largest number of homeowners in the shortest time at the lowest costs.

WEBSITE: QuitCarbon.com